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GoogleAnalyticsとGoogleウェブマスターツールとの連携

GoogleAnalyticsとGoogleウェブマスターツールとの連携

ウェブマスター ツールとは?

Google 検索結果でのサイトのパフォーマンスを監視し、維持できる Google の無料サービスです。
単体でも利用できますが、GoogleAnalyticsと連携するとウェブマスター ツールのデータに Google アナリティクスからアクセスすることができます。
GoogleAnalyticsの「集客」→「検索エンジン最適化」で、検索クエリ、ランディングページ、地域別サマリーの3つのデータが表示できます。

連携方法

「集客」→「検索エンジン最適化」→「検索クエリ」を開き、「ウェブマスターツールのデータ共有機能の設定」をクリックします。「プロパティ設定」画面が表示されますのでページ最下部にある「ウェブマスターツールの設定」の「編集」をクリックします。ウェブマスターツールの画面が表示されます。対象のサイトのラジオボタンをチェックし、「保存」をクリックします。
ウェブマスターツールに対して、サイトを登録していない場合は、「ウェブマスターツールにサイトを追加」をクリックします。GoogleAnalyticsのコードを埋め込んである場合は簡単に認証できます。

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